Abraham Martínez Hernández (he/him/they), originally from Oaxaca, Mexico, is a dynamic entrepreneur and cultural strategist with a deep understanding of today’s creative (Cultural) industries. His work spans music, fashion, textiles, and culinary arts anchored in a sharp eye for innovation and transformative leadership.

He brings extensive expertise in project and artist management, logistics, sound design, and creative production. Abraham’s musical journey began in Washington, D.C., where he studied cello under his first teacher, the internationally renowned cellist and composer Tanya Anisimova. This passion led him to train at national conservatories in Costa Rica and Mexico, later studying Multicultural Relations and Law at UDLAP in Cholula, Puebla.

In 2010, he relocated to Barcelona to earn dual degrees in Audio Engineering (SAE) and Music Business (Middlesex University) There, he founded Apeabe Productions, a creative and management company originally launched as a record label, now focused on new business development across disciplines.

His international career grew at The Bullitt Agency (2014), later joining Audiofly and its projects Flying Circus and Supernature. Since 2019, he's co-led Underwater Events, producing standout experiences in Madrid, Lisbon, and Ibiza. In 2020, he began working with the Egyptian duo Husa & Zeyada in a creative management role

By 2023, Abraham took charge of Just Waxx Talent, part of the Thank You Group (Input, OUTPUT & Les Enfants), reaffirming his commitment to the underground music scene. In 2024, he became a partner at Sparklers Agency, further solidifying his impact on global cultural production.

Currently part of the Maceo Plex team. 

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