Abraham Martinez Hernandez was born in Oaxaca, Mexico.
Entrepreneurial, driven, leader and management professional emphasising innovation thru creativity in key areas of our evolving cultural industry. Energetic and goal driven, focused on developing, facilitating and leading teams. Experience in connecting people, with a multidisciplinary approach.
Key works: Project/Artist management, sound design, creative production, marketing and branding, fashion and textile and culinary arts.
His first encounter with music was in Washington DC when he was introduced to Internationally-known cellist and composer Tanya Anisimova, pushing him to take up the cello, an instrument he began to play at the age of 7. After moving to Costa Rica with his family he enrolled in the National Costa Rican Conservatory where he formed part of the national orchestra, it was here that he developed his affinity for music creation, and graduated from this institution in music studies.
He later moved to Mexico City where he continued his education at the National Conservatory. Later in Cholula, Puebla where he enrolled at the UDLAP University to study Multicultural Relations-Law. In 2010 he moved to Barcelona, Spain to pursue a dual degree in Audio Engineering and Music Business. At the same time he created apeabe productions, originally a record label that functioned as a platform for his and his friend productions.